Case Study: Yoga Desk — How We Generated ₴342,000 Selling Sadhu Boards Through AI and Retargeting

Niche: E-commerce / Yoga & Wellness

Product: Sadhu Boards

Project Duration: 20 Days

Tools: Meta Ads + AI Creative + Dynamic Retargeting

The yoga and wellness products market in Ukraine is highly saturated.

Sadhu boards are an emotional product that requires a high level of trust in the brand.

Our task was to:

not just launch ads
but build a scalable sales system
reduce customer acquisition cost
stabilize the flow of orders

The Challenge

Before working with us, the Yoga Desk brand had already tested advertising on its own.

At that stage:

CPA remained too high
sales were unstable
creatives quickly burned out
campaigns produced inconsistent results

Diagnosis

The project lacked:

systematic retargeting
structured analytics
technological advantage in creatives
AI-driven optimization

Strategy: Three Pillars of Profitability

We developed a strategy based on:

advanced retargeting
AI-generated creatives
Meta algorithm optimization

1. Advanced Retargeting

We segmented the audience into two core groups:

Instagram Engagement

Users who:

liked posts
saved content
interacted in Direct Messages

during the last 365 days.

Website Visitors

Users who:

viewed product pages
explored the catalog
but did not complete a purchase

Result

We stopped wasting budget on cold random traffic

and focused only on users already interested in the product.

2. Dynamic Catalog + AI Creatives

Instead of static banners,

we implemented a dynamic advertising system.

Dynamic Product Feed

The system automatically showed users:

the exact Sadhu board they had previously viewed on the website.

AI Animation

Using Meta AI tools,

we transformed static product photos into animated video creatives.

This allowed us to:

highlight wood texture
showcase engravings
increase emotional engagement
improve CTR by 1.5x

3. Meta Advantage+ Optimization

We switched campaigns to Meta AI learning algorithms.

The system automatically searched for:

the best-performing audience combinations
the highest-converting creatives
the most profitable traffic patterns

Results in Numbers

Orders Generated

249 purchases

Average CPA

$3.84

(previously $5.25)

Revenue Generated

₴342,000

Advertising Budget

$921.16

CPA Reduction

-27%

The Most Important Result

The biggest achievement was stability.

We eliminated “dead” sales days

and created a predictable revenue flow for the business.

Implementation Stages

Technical Audit

Pixel setup
Conversion API integration
event tracking optimization

Product Feed Preparation

We structured and optimized the product catalog

for dynamic advertising campaigns.

Creative Production

We created and animated AI-powered video creatives

for Meta placements.

Testing & Scaling

We tested:

audience frequency
creative combinations
budget allocation

to avoid audience fatigue.

Point B: Scaling

In just 20 days,

we proved that:

systematic retargeting + analytics + AI optimization

can significantly reduce acquisition cost

while generating stable revenue growth.

Final Result

The project successfully transitioned

from unstable advertising experiments

to:

predictable sales
scalable growth
optimized CPA
stable revenue generation

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