NassMedia News ENG https://nassmedia.com ru Thu, 07 May 2026 19:10:42 +0300 Case Study: Yoga Desk — How We Generated ₴342,000 Selling Sadhu Boards Through AI and Retargeting https://nassmedia.com/tpost/y7eb1j5o11-case-study-yoga-desk-how-we-generated-34 https://nassmedia.com/tpost/y7eb1j5o11-case-study-yoga-desk-how-we-generated-34?amp=true Thu, 07 May 2026 18:47:00 +0300 Cases Niche: E-commerce / Yoga & WellnessProduct: Sadhu BoardsProject Duration: 20 DaysTools: Meta Ads + AI Creative + Dynamic Retargeting

Case Study: Yoga Desk — How We Generated ₴342,000 Selling Sadhu Boards Through AI and Retargeting

Niche: E-commerce / Yoga & Wellness

Product: Sadhu Boards

Project Duration: 20 Days

Tools: Meta Ads + AI Creative + Dynamic Retargeting

The yoga and wellness products market in Ukraine is highly saturated.

Sadhu boards are an emotional product that requires a high level of trust in the brand.

Our task was to:

not just launch ads
but build a scalable sales system
reduce customer acquisition cost
stabilize the flow of orders

The Challenge

Before working with us, the Yoga Desk brand had already tested advertising on its own.

At that stage:

CPA remained too high
sales were unstable
creatives quickly burned out
campaigns produced inconsistent results

Diagnosis

The project lacked:

systematic retargeting
structured analytics
technological advantage in creatives
AI-driven optimization

Strategy: Three Pillars of Profitability

We developed a strategy based on:

advanced retargeting
AI-generated creatives
Meta algorithm optimization

1. Advanced Retargeting

We segmented the audience into two core groups:

Instagram Engagement

Users who:

liked posts
saved content
interacted in Direct Messages

during the last 365 days.

Website Visitors

Users who:

viewed product pages
explored the catalog
but did not complete a purchase

Result

We stopped wasting budget on cold random traffic

and focused only on users already interested in the product.

2. Dynamic Catalog + AI Creatives

Instead of static banners,

we implemented a dynamic advertising system.

Dynamic Product Feed

The system automatically showed users:

the exact Sadhu board they had previously viewed on the website.

AI Animation

Using Meta AI tools,

we transformed static product photos into animated video creatives.

This allowed us to:

highlight wood texture
showcase engravings
increase emotional engagement
improve CTR by 1.5x

3. Meta Advantage+ Optimization

We switched campaigns to Meta AI learning algorithms.

The system automatically searched for:

the best-performing audience combinations
the highest-converting creatives
the most profitable traffic patterns

Results in Numbers

Orders Generated

249 purchases

Average CPA

$3.84

(previously $5.25)

Revenue Generated

₴342,000

Advertising Budget

$921.16

CPA Reduction

-27%

The Most Important Result

The biggest achievement was stability.

We eliminated “dead” sales days

and created a predictable revenue flow for the business.

Implementation Stages

Technical Audit

Pixel setup
Conversion API integration
event tracking optimization

Product Feed Preparation

We structured and optimized the product catalog

for dynamic advertising campaigns.

Creative Production

We created and animated AI-powered video creatives

for Meta placements.

Testing & Scaling

We tested:

audience frequency
creative combinations
budget allocation

to avoid audience fatigue.

Point B: Scaling

In just 20 days,

we proved that:

systematic retargeting + analytics + AI optimization

can significantly reduce acquisition cost

while generating stable revenue growth.

Final Result

The project successfully transitioned

from unstable advertising experiments

to:

predictable sales
scalable growth
optimized CPA
stable revenue generation

Want More Sales From Your Ads?

We build marketing systems

that turn advertising

into predictable profit.

]]> Case Study: How We Ranked a New Crypto Exchange in the TOP of Google Maps in Warsaw and Brought 387 Customers “By Hand” https://nassmedia.com/tpost/jl53enm2o1-case-study-how-we-ranked-a-new-crypto-ex https://nassmedia.com/tpost/jl53enm2o1-case-study-how-we-ranked-a-new-crypto-ex?amp=true Thu, 07 May 2026 18:53:00 +0300 Cases Niche:Currency & Cryptocurrency Exchange (Offline Kantor)Location:Warsaw, PolandProject Duration:3 MonthsTools:Google Business Profile (Local SEO) + Reputation Management

Case Study: How We Ranked a New Crypto Exchange in the TOP of Google Maps in Warsaw and Brought 387 Customers “By Hand”

Niche:

Currency & Cryptocurrency Exchange (Offline Kantor)

Location:

Warsaw, Poland

Project Duration:

3 Months

Tools:

Google Business Profile (Local SEO) + Reputation Management

Problem: An “Invisible” Business in the Center of a Megapolis

The client opened Kantor Bitexpert

in a busy district of Warsaw.

Despite competitive exchange rates

and a modern office,

the business faced a classic problem

of every new offline company:

it simply did not exist on the city’s digital map.

Zero Visibility

For searches like:

“crypto exchange Warsaw”
“kantor Warszawa”

the business did not appear in Google Maps results.

Trust Barrier

In the financial niche,

people are afraid of new places without reviews.

Potential customers walked past the office,

choosing more “established” competitors instead.

No Conversion System

There was no mechanism

that could turn:

Google users
map visitors
random pedestrians

into actual customers.

Our Strategy: Local SEO + Trust

Instead of wasting budget

on expensive PPC advertising,

we focused directly on local search intent.

When people search for a currency exchange,

they want two things:

a nearby location
confidence and safety

1. Foundation: Google Business Profile Optimization

We created a complete digital twin of the office.

Not just an address —

but a fully optimized Google Business Profile.

Keyword Optimization

We used the naming structure:

“Kantor — Wymiana Walut, Kryptowaluty”

to attract both:

fiat exchange customers
crypto-focused audiences

Visual Content

We uploaded high-quality photos of:

the office interior
the waiting area
the storefront and entrance

This reduced the fear

of “underground” exchange offices

and increased trust.

2. Reputation Management: Review Collection System

A 5.0 rating is not luck.

It is a system.

We implemented:

review request scripts for cashiers
QR codes at the checkout desk
one-click feedback collection
fast responses to all customer inquiries

Results in Numbers (Analytics)

In just 3 months,

we achieved performance metrics

that directly translated into profit.

Total Engagement

594 interactions

Users actively interacted with the business

almost 600 times.

For a new business

in a highly competitive niche,

this is a powerful result.

Lead Generation

387 route requests

This was the most important KPI.

387 people:

didn’t just open the map
they clicked “Directions”
and physically headed to the office

Website Conversions

171 website visits

Users visited the website to:

check exchange rates
verify legitimacy

This was already a warm audience

ready for transactions.

Direct Contacts

36 phone calls

36 people preferred direct voice communication

to discuss exchange details.

These were highly qualified leads

for large transactions.

Why Did It Work? (Marketing Perspective)

This case proves that:

in 2026, a Google profile for an offline business

is a full-scale sales department.

Trust (Social Proof)

25 reviews with a perfect 5.0 rating

made the company feel trustworthy

to new customers.

Precision

We appeared in front of customers

exactly at the moment

when they already had intent

and money ready to exchange.

Transparency

Analytics allowed us to track

every step of the customer journey:

from Google search
to route building
to physical office visits

Want Your Business to Become a Local Market Leader?

We specialize in promoting:

offline businesses
fintech projects
crypto companies
service-based businesses

We don’t just “make posts.”

We bring real customers

to your office.

Author: Ivan Shevtsov

CEO NassMedia

]]> 933 Targeted Telegram Subscribers From Europe at €1.62: A Case Study for a Premium Dog Breeder https://nassmedia.com/tpost/2df2mdtd91-933-targeted-telegram-subscribers-from-e https://nassmedia.com/tpost/2df2mdtd91-933-targeted-telegram-subscribers-from-e?amp=true Thu, 07 May 2026 18:55:00 +0300 Cases

933 Targeted Telegram Subscribers From Europe at €1.62: A Case Study for a Premium Dog Breeder

Point A: The Goal — Attract European Buyers

A premium dog breeding kennel approached us with an ambitious objective:

to generate a steady flow of targeted traffic from Europe

(Austria, Czech Republic, Germany, Spain, Portugal)

into their Telegram channel.

The Challenge

In Europe,

lead costs in the pet industry are traditionally high.

In addition,

standard Telegram advertising often works “blindly” —

Facebook cannot distinguish whether a user actually subscribed

or simply clicked the link.

Our goal was not just to “buy traffic,”

but to build a system with transparent ROI.

Strategy: End-to-End Analytics & Deep Optimization

To avoid wasting budget on empty clicks,

we implemented a technical solution

rarely used by competitors.

Tracker Integration

We integrated a tracking system

that sent actual subscription data

back into Facebook Ads Manager.

Optimization for the Target Action

Thanks to the tracker,

Facebook algorithms optimized campaigns

not for clicks,

but for real users

who pressed the “Subscribe” button.

In Facebook,

the subscription action was transmitted as a Lead event.

This allowed AI algorithms

to learn and identify

highly interested women aged 19+ —

the project’s core target audience.

Local Audience Focus

Ads were displayed in Russian

for Russian-speaking residents across Europe.

This audience proved to be:

highly loyal
emotionally responsive
financially capable

within this niche.

Process: Content & Placements

Visual Strategy

We used emotional,

authentic content.

Puppies are a product

that practically sells itself —

if presented correctly.

Format

The campaign focused primarily on:

Instagram Reels
Instagram Stories

Creative Approach

We used videos showing:

feeding puppies
living conditions
natural interactions

Creative headline:

“We’ll deliver happiness right into your hands.”

This created an instant emotional response.

AI Optimization

We used Meta AI optimization features

and linked media assets

to automatically split-test

multiple creatives inside a single ad.

Technical Setup

The advertising campaign focused exclusively on Instagram:

Reels
Stories
Search placements

This allowed us to capture user attention

exactly where visual content consumption

is at its highest.

Proof & Analytics

Expert Commentary

The performance charts displayed data

from Ads Manager

between November 4 and December 21,

along with screenshots from the tracking system.

Peak performance reached:

50 leads per day

Total result:

933 confirmed subscribers

Expert Commentary

Using native Reels formats

allowed the ads to blend organically

into the user feed.

The “Check Price” CTA button

led directly into the Telegram funnel.

We also used Meta creative pool optimization

to allow algorithms

to automatically identify the highest-performing creatives.

Expert Commentary

Precise geo-targeting across European countries

combined with Meta AI optimization

ensured exceptionally high-quality incoming traffic.

Point B: Results in Numbers

Over 1.5 months of work

(04.11 – 21.12),

we achieved the following results:

Total Telegram Subscribers

933 users

Cost Per Subscriber

€1.62

Total Ad Spend

€1,510.59

Geography

Top European countries

Audience

Women 19+

Russian-speaking segment

Final Result

We built a controllable digital asset

for the kennel.

The Telegram channel became:

a long-term customer base
a repeat sales tool
an owned marketing asset

allowing the client

to continue generating revenue

without constantly increasing advertising costs.

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